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Growing up, my parents told me is wasn’t important to be popular. Shows what they know! Having a well-liked Facebook page is a great way to gain major brand exposure, cultivate relationships, and communicate with a targeted audience.

Raise Your Visibility

What exactly happens when someone “likes” your business’s Facebook page?

Let’s look at an example. I personally am a big fan of kettle corn from a company called Popcorn, Indiana. If I “like” their page, here’s what shows up on my personal profile’s wall and in my news feed:


It won’t be long before one of my friends sees this, and decides to click on “Popcorn, Indiana” to check out their page (such as my boyfriend, who loves their white cheddar popcorn).

Build Relationships

But the relationship doesn’t end there (between me and Popcorn, Indiana, that is, not me and my boyfriend). Every time Popcorn, Indiana posts a status update on their page’s wall, that update will appear in my news feed for me to see, like this:


So if your business’s page has 300 fans, then your status updates will be published in 300 people’s news feeds! And if an update contains great content, your fans may like it, comment on it, or share it with their friends. This kind of interaction builds customer loyalty and spreads your content virally through Facebook.

Communicate With the Right Audience

You also have the power to send direct messages (similar to email) to fans of your page. What’s more, you can target these messages so that you are contacting fans who are the right location, age, and gender for each piece of information, whether it’s a sale or info about a new product. This “Send an Update” feature can be found by clicking the “Edit Page” button and then navigating to Resources:


One note: use direct messages sparingly to avoid irritating fans–maybe only once or twice per month. In contrast, you can post status updates on your page’s wall much more often (approximately 1-2 times per day).

As you can see, there’s a lot of Facebook marketing value to be gained by amassing as many fans as possible.

To grow your Facebook fan base, use Pagemodo’s “Like” gate feature, which is a powerful (and effortless) tool for getting lots of “likes.”





By Isabel on September 1st, 2011 9 Comments 

Growing up, my parents told me is wasn’t important to be popular. Shows what they know! Having a well-liked Facebook page is a great way to gain major brand exposure, cultivate relationships, and communicate with a targeted audience.

Raise Your Visibility

What exactly happens when someone “likes” your business’s Facebook page?

Let’s look at an example. I personally am a big fan of kettle corn from a company called Popcorn, Indiana. If I “like” their page, here’s what shows up on my personal profile’s wall and in my news feed:


It won’t be long before one of my friends sees this, and decides to click on “Popcorn, Indiana” to check out their page (such as my boyfriend, who loves their white cheddar popcorn).

Build Relationships

But the relationship doesn’t end there (between me and Popcorn, Indiana, that is, not me and my boyfriend). Every time Popcorn, Indiana posts a status update on their page’s wall, that update will appear in my news feed for me to see, like this:


So if your business’s page has 300 fans, then your status updates will be published in 300 people’s news feeds! And if an update contains great content, your fans may like it, comment on it, or share it with their friends. This kind of interaction builds customer loyalty and spreads your content virally through Facebook.

Communicate With the Right Audience

You also have the power to send direct messages (similar to email) to fans of your page. What’s more, you can target these messages so that you are contacting fans who are the right location, age, and gender for each piece of information, whether it’s a sale or info about a new product. This “Send an Update” feature can be found by clicking the “Edit Page” button and then navigating to Resources:


One note: use direct messages sparingly to avoid irritating fans–maybe only once or twice per month. In contrast, you can post status updates on your page’s wall much more often (approximately 1-2 times per day).

As you can see, there’s a lot of Facebook marketing value to be gained by amassing as many fans as possible.

To grow your Facebook fan base, use Pagemodo’s “Like” gate feature, which is a powerful (and effortless) tool for getting lots of “likes.”



 

Why 'Liking' Facebook virals makes scammers rich

Facebook users who've clicked viral links such as 'Click This if You Hate Cancer' could be in for a nasty surprise.

Facebook users who've clicked viral links such as 'Click This if You Hate Cancer' could be in for a nasty surprise. 

The links - and others such as 'click this picture and see what happens' do nothing except make cyber-scammers rich. 

Once the pages have collected huge numbers of 'Likes', they are then sold, for cash, to other businesses who use them to make their page appear popular. 

A blog post by Daylan Pearce, a search-engine expert at Next Digital in Melbourne, explains how the nonsense posts scam works - and shows how the pages are sold on.
 
The posts - images with captions such as 'Like if you can see the tiger,' or 'Comment and see what happens' are used to build 'Likes' and 'Comments' for pages. 

Once a page has collected thousands of likes and comments, it will appear higher in people's News Feeds on Facebook - 'Likes' are the 'currency' of the site, as it were. 

Pages with 100,000 likes can be sold for $200, according to adverts unearthed by Pearce. 

Pearce explains in a blog post, 'The Facebook Like algorithm is Facebook’s way of dictating if content is of any value to users. The more likes/shares/comments it gets, the more exposure to certain people it, and the profile it belongs to, will get both short term and long term.

'All these metrics contribute to a users ‘edge rank’ – the score your profile is given that dictates how your page interacts with other profiles on Facebook. '

'Within 3 days a post like this one has 70,000 likes, and someone somewhere is about to make a nice little profit by selling the page to a business wanting some quick wins. The buyer then changes the page details.Instant fanpage with a big following, lots of likes and an in depth edge rank.

David Emm, senior security research at Kaspersky Lab, says, 'Social networking sites such as Facebook and Twitter are increasingly becoming targets for cybercriminals. 

'The main reason for this is the trust that people feel whilst socialising with their friends online. People are much more likely to click on a link shared by a friend, and this inherent trust is something cybercriminals prey upon.' 

'Over the past 10 years, we’ve seen incredible growth in the amount of personal information people will voluntarily share, and cybercriminals have naturally ‘followed the money’ by creating scams specifically targeting social networks.'